Welcome to The Indie Hustle, a guide to all things music to encourage independent artists everywhere to continue to hustle and chase their dreams as musicians with or without labels involved. On this guide, you will find a number of topics from music marketing tools and platforms to help build your brand, mistakes to avoid along the way, and overall business-savvy tips to keep in mind as you navigate the journey of your music career. The content provided is a collaborative effort from me and my wife (whom is also my business partner and expert in brand management and digital marketing). While these posts are merely opinion-based they are also experience-based. Many of those "mistakes to avoid" I mentioned earlier, lucky for you, we have had the pleasure of encountering already, and want to prevent you from doing the same. You will be amazed how many con artists and scammers are out there looking to take advantage of independent artists that want to make it so badly that they fall into the "guaranteed" trap aka broken promises. I hate to break it to you, but nothing in life is guaranteed, so chances are they are full of shit. 99% of the time if it sounds too good to be true, it's because it IS. With that being said, I'm a big advocate of "buyer beware" and encourage you to do extensive research before you invest in any kind of product or service for your music business before making a decision.
I will also discuss some of the products and services I DO encourage you to invest in and how it has helped me in my music career. If you want to make money, you have to spend money right? I come across so many artists that are insanely passionate about music, and want to make it big, but don't want to put in the time, effort or money. But with this guide, I will show you several cost-effective ways to help you gain traction, build your fan-base, and kick-start your music career. So if you're eager to build your business as an independent artist and are ready to put in the work, then tune in each week. There's much to talk about and I encourage you to comment, share and join the conversation. Being independent is tough, but it's not impossible if you do it right. Thanks for reading The Indie Hustle.