Investment, by definition, is the action or process of investing money for profit or material result. Any artist of course aims to achieve both. Material results: creating the music, building the fan base, increasing streams, selling out shows, press coverage, and overall gaining traction. And of course the profits to be able to continue to do those things and push yourself to do it better each time. But as I mentioned in my previous post, and as the saying goes "you have to spend money to make money". It's really just that simple. By simple I don't mean easy, I mean necessary, crucial even.
Now trust me when I say I understand it's hard to do when you work, have responsibilities, bills to pay, rent due, and just every day shit life throws at you. But I'll sum it up in one word: budget. Set a goal for yourself, then select a monthly budget to help you achieve that goal, and most importantly commit. Don't make excuses. If you're passionate about your music and making it in the industry, than you can't afford excuses. But you can afford to invest in yourself. But the key is to invest smartly. Here's what I mean by that.
At the end of the day you can spend money on studio time and record a song. But if you're not paying to get those songs professionally mastered, A&R, playlist curators, and music editors won't take you seriously. If you're not paying to get it on the right platforms to reach the right audience, or investing time and efforts to build your online presence than what's the point? We all know how important it is to have a strong presence on social media, but I'll save that conversation for a later date. Luckily you've got budget-friendly options.
Soundbetter is a great platform to connect artists with engineers and it's free to sign up. You'll find very affordable rates for mastering (as little as $50/song) along with a seamless payment process. And then there's LANDR,an innovative technology that allows artists to master their own music. Its subscription-based price model starts at $4 a month and goes up to $25/month. Or you can take advantage of the cost savings and opt-in for a yearly subscription at $299. If you're on an extremely tight budget, it's certainly worth signing up for a free trial. And lastly, there's ReverbNation, a one-stop-shop for artists to manage their careers from music distribution and PR to promotion and advertising. The sky is the limit for just $19.95 per month. To sum it up nicely, for less than $50 a month you have the tools to take your music career to the next step. Now you can still get the bills paid and make shit happen by budgeting and investing wisely. What are some of the online tools you've found useful? Comment and share below.